If you already have a website, a twitter page and an email marketing tool for your brand, you probably already know that having a website or starting the communication is just the beginning of the endless, time consuming procedure of keeping it up and active.
So how do you make your brand engaging enough to get the audience engaging and make them want to keep coming back to you? The answer is quite simple really all you need to add to your profile is humanization. An humanized connection is an ability to reach out to the audience and form connections with them, build relations and thereby achieve an increased customer loyalty.
A few effective ways of humanizing your brand are the following to note:
1) Try Scheduling less!
Through the social media scheduling tools, start planning and scheduling, which take off the pressure and allow us to brainstorm for write-ups. By scheduling posts, you just distance yourself from the brand, for people can tell the difference between what is real time and what is not, sooner or later. So spend a little more time on it, be a little more personalized and keep the brand engaging.
2) Use Everyday Language
Using colloquial language is an engaging way of connecting with people. Speak the words they will understand, and they shall respond. Keep the technical jargon and sophisticated mumbo jumbo in check. Social media isn’t the billboard for your corporate collateral anymore. It is a platform to connect and nurture relations and this is best done in the words your target audience speaks. Also, add elements of wit and humor as much as possible. For instance, when you’re able to impress your audience or make them have a good laugh, you don’t have to worry about where their loyalty lies and how to retarget them with a viable message.
3) Turn your People into Brand Advocates
In today’s world, it is taken for granted that every single people within your organisation has a Facebook page, a Twitter handle and a LinkedIn profile at the very least. Which implies that collectively they can spread word to hundreds, even thousands of people. So tap into this audience! Leverage these contacts and it pays off. Let your people post/tweet about your brand! This works twofold, it enhances your presence on social media and also also shows how much your people love the brand and keen to spread the word in open marketplace. And as we all know no publicity is better than that gotten by the word of mouth.
4) Keep it real!
Showcasing real time images of your office, events, team lunches or just random moments at work adds value and personalization to the brand. Spread the world that your team doesn’t comprise of a bunch of corporate robots, but real, lively people who not only excel at work, but also know how to have fun. This will strengthen your engaging bond with your people in a perpetual way, while on social media or webportal and will depict what your brand really is fun, happening, real and more importantly, human.
According to Simon Mainwaring, brand consultant and social media specialist “Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.”