Ann Handley’s Writing GPS

If you want your content to cut through the clutter, you have to have a defined content creation process. Who better to learn from than the one and only Ann Handley?
As depicted in the infographic as below, as per Ann Handley, When writing content, start with a goal — the key is to care about the purpose of what you’re writing, imagine the one person you’re helping with your next piece of writing. Write directly to that person and before hitting “Publish”, have a plan for what you want your reader to do next (and guide them there).

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