As we enter 2015, the latest stats on use of digital media and technology all point to the growing importance of creating a digital strategy. Did you know that
•During 2015 the number of global Internet users will pass 3 billion (Source: ITU)
•80% of Internet users now own a smartphone (Source: Global Web Index survey of 32 major markets)
•Search remains the main traffic driver for websites (Sour…ce: Global Web Index)
The need for businesses to compete to reach and engage their audiences as they use digital devices is clear and well-established.
Yet we know from our Managing Digital Marketing research for 2014 and 2015 that many businesses don’t have a digital strategy – only around half of all businesses are using digital media and technology strategically.
Chandreyi Saha, Director of Marketing at Skyline
Chandreyi Saha is the Director of Marketing at Skyline where she combines a metrics driven approach with a commitment to creating an exceptional brand experience. She has a knack for communicating inspired tech solutions to mainstream audiences and, with over a decade of experience in offline and online marketing arena, she gets results. In addition to her role at Skyline, Chandreyi is passionate about reading digital marketing industry publications, travelling and socialising. Find her on Google+ or follow her on Twitter @chandreyisaha.