Influencer marketing is the act of targeting specific individuals or companies that don’t buy from you, but impact the decision making of those who do. Whether we realize it or not, their thoughts, actions and opinions have an impact on our own and for us marketers, this in turn creates an invaluable opportunity to reach our audiences. So we believe it or not, we are all under influence in 2016.
As shown in the infographic below, Flying Point Digital incorporates data from Contently, ShelfInc, SEMRush etc and highlights a number of statistics that illustrate the impact of influencers on buyers in 2016. They are: 68% of consumers trust online opinions from other consumers, Conversions can increase 3-10x when brands share content through industry influencers, 30% of consumers under 32 spend time on social media digesting peer written content and 72% of influencers share additional posts about their sponsors outside of contractual agreements etc etc.
Now, how can you incorporate influencer marketing into your strategy? The highlighted ways are: mention them on social media, include them on a curated list, share content through website resources, webinars, live events etc and give them early access to an offer or product (and request their feedback)
Contently: Why Influencer Marketing Works
SEMRUSH: 50 Stats about 9 Emerging Content Marketing Trends
Agora Pulse: Panning the Influencer Goldmine on Social Media
Econsultancy: Eight Influencer Marekting Stats for Fashion Beauty Brands
Ambassador: Word of Mouth Marketing Statistics
Group High: 10 Influencer Marketing Facts(/small)
Image Source: http://www.istockphoto.com/