Millennials to lead mobile Christmas shopping spree

Well, we hate the term millennials, but Dynatrace said it – not for them. Key findings include:

  • 42% of all consumers (60% of millennials) plan to do more Christmas shopping on their smartphone or tablet this year than last year
  • 50% of millennials (60% in the UK) will do more shopping on their smartphone/tablet than they will in-store this year
  • Over half (51%) of millennials say they are likely to complain about the poor online shopping experiences on social media, spreading the word of retailers’ failures amongst other prospective shoppers.


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