Where Millennial Retail Marketing is Beyond Online Social Interaction

Millennials have powerful buying powers. In fact, according to new findings, Millennials have about $200 billion annual buying power.  This is why companies are competing to penetrate this market and generate leads from Millennial buyers. However, capturing the attention of Gen Y consumers can be very challenging. Compared to other generations, Millennial consumers are very diverse… Read more »

4 Factors to Consider for Website Redesign

Time goes by quickly, especially on the constantly changing web. Technology evolves just as rapidly as trends come and go, and consumer needs and expectations shift. For that reason, to compete in the online marketplace website owners need to adapt. For the day to day, that means keeping their content up to date and doing… Read more »

5 Trends to Know Branding Landscape Better

In 2016, finding that audience was becoming increasingly challenging. Big changes in technology, content creation and culture meant anyone working in branding had to keep a close eye on developments to avoid outdated strategies that would miss the mark. Again, the branding landscape is changing fast, in many ways, the fundamental process of branding is timeless… Read more »

5 Inbound Marketing Tactics to Follow in 2016

So What is Inbound marketing? – If Hubspot didn’t coin “inbound marketing,” they have certainly spent a lot of time and money branding it as their own. Here’s how they define it: “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish… Read more »

Summer Marketing 101

Download this Marketo ebook to learn how to design and implement a summer marketing strategy that will make this summer season your most impactful yet. Seasonality is a key driver of consumer marketing, and the summer season is chock-full of opportunities. Aside from the countless opportunities to tie your marketing to different themes, with the increase… Read more »

Building an Viable Brand Identity

Having a unique brand makes anyone stand out from competitors in turn encourages customer loyalty. It’s therefore essential that you build and maintain a strong brand for your business. A brand builds a distinguishing identity for any business and it symbolizes the reputation a business has in minds of the public. So a successful brand often correlates three main factors, such… Read more »

8 Tips for your Small Business Marketing Success

Business owners and marketing directors are bombarded with advice, which are often conflicting advice and continuous sales pitches for the latest marketing solutions that are sure to double their sales. In this post, we’re going to help you cut through the noise and help you focus on what we believe are the most important elements of the… Read more »

Turning loser experience (LX) into good user experience (UX)

In digital advertising world, there’s sometimes turmoil experience between running online campaigns and the reality of methodical discipline of user experience design. Ad guys don’t want to slam on the brakes to wait for the UX team to go through persona modelling, journey sketching and paper prototyping. If a system or journey is flawed and doesn’t allow passage, use,… Read more »

Storytelling in marketing – An art proven by science

Can storytelling overcome the modern day obstacles marketers face and gain customer buy-in experience better? Its truly said that “A person who is awake for 16 hours per day experiences over 7 hours of daydreams on average. This totals approximately 2000 different dreams each day, meaning that most people aren’t paying attention to what is… Read more »