Facebook & Instagram Contest Rules Trends [Infographic]

Are you considering hosting a contest on Facebook or Instagram? Want to know the rules before you get started? Shortstack shares their guide to Facebook and Instagram contest success in the following infographics. Check out the infographics for more detail. In each they explain the difference between the following types of promotions: Sweepstakes / Giveaways Contest Lottery Image Credit: http://www.onlinesalesinstitute.com/  

What are Micro Conversions and How to Optimise

A Micro Conversion is an action, or a set of actions, which provides a strong indication that a user is progressing towards a valuable action on your website. For example, if you are an eCommerce brand, a new user registration would be called a micro conversion. When we talk about conversions in the eCommerce vertical,… Read more »

6 Winning Brand Strategy Suggestions in 2018

B2B branding is changing. Competition has never been fiercer. What it takes to win in the B2B landscape today requires an effective brand strategy that cuts through all the noise, separates your brand from the sea of sameness around you, and engages your audience on a deeper level. At Skyline, to build a stronger brand,… Read more »

Four Ways to Create Great Customer Experiences by Interactive Technology

Technology is changing the small business retail tech landscape. The rise and ease of e-commerce have forced many retail businesses to re-think what it means to sell products and how their customers want to buy them. Ironically, the same digital transformation putting many retailers out of business could also offer the solutions they need to keep their… Read more »

How to Optimise all your Conversions?

Conversion rate optimisation (CRO) is often misunderstood as simply testing image selection or button color, etc. Approaching CRO with such a narrow lens, though, greatly restricts conversions growth potential. To maximize conversions, you should implement CRO holistically. By building a CRO framework instead of treating CRO randomly, you’ll have a greater probability of unlocking insights,… Read more »

What Is Methodology?

The Inbound Methodology covers each and every step taken, the tool used, and lifecycle stage traveled through on the road from stranger to the customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it… Read more »

The Basics of Conversion Rate Optimization for websites

Driving traffic to your website is merely just the start of the online customer journey – converting traffic is the end goal. Online traffic is only of value when your visitor ends their session by carrying out a specific action that you want them to complete. For example, if you are an eCommerce store, your… Read more »

An Insight on PPC, SEM & CTA and Improve Conversions

Web traffic campaigns can be vital to the success of brick-and-mortar businesses, so the question must be asked, are you missing out on possible returns? What Does It All Mean? Breaking Down PPC & SEM For anyone new to the marketing world, PPC and SEM are strategies that drive traffic to websites. PPC focuses entirely on… Read more »

UX Psychology get more Conversions

User experience is all about how users perceive and engage with your products and services. Psychology is about understanding people’s innermost desires, motivations, and fears. It highlights the influence that the context brings to people’s perceptions and judgments. Therefore, UX inherently should have an element of psychology to it. For example, while people perceive themselves… Read more »

Why Your Website Fails Buyers

New Research Reveals B2B Buyers Struggle to Find and Engage with Relevant Content on the Path to Purchase. Marketers who package together relevant pieces of content for first-touch engagement and serve them to buyers based on areas of interest, succeed. Demand Gen Report in collaboration with LookBook HQ clearly depicts how a better mix of content to… Read more »