Conversion Rate Optimisation Through A/B Testing

The process of A/B testing uses statistical analysis to measure ad performance and consumer choice. Originally positioned as a tool used for email communications to test subject lines as well as colour and design, A/B testing has since grown in its capabilities. It is now an important part of all advertising campaigns. While A/B testing… Read more »

5 Checklists of Highly Effective Landing Pages That Convert More

Landing pages can range from awful to awe-inspiring. Awful landing pages repel your audience and hurt your conversion rate, turning a motivated person into an uninterested former prospect. On the contrary, a great landing page, on the other hand, can multiply a person’s enthusiasm for your offer and drive them towards taking action. The landing page… Read more »

What Twitters Upcoming Update Means for Marketers

Twitter recently announced that they will be changing what counts towards their 140 tweet character limit. Images and @names within replies will no longer count and for the narcissists out there you’ll even be able to retweet yourself. So in other words, more storytelling will result more conversions in turn. Zoho highlight the changes that… Read more »

Startup Landing Page Design Tips for Better Conversion

Design plays a significant role in getting your Landing Page visitors to convert. While your Landing Page content tells your visitor everything they need to know, the design elements of your page show your visitor where to go, we’ve asked our designers what they think makes a perfect Landing Page. Here’s what they said. Tip 1:… Read more »

Content Marketing To Build Startup Brand Awareness

Unlike traditional revenue-driven advertising, branded content marketing focuses on creating relevant and value-adding content in order to increase brand awareness and eventually, to build your customer base. Branded content marketing is a place to create and reveal positive, productive content that celebrates the individuality of your company and that engages consumers by revealing your personality. At… Read more »

Engage. Convert. Qualify. Profile.

ion Interactive presents 50 ways to produce engaging interactive content! Interactive Content Marketing Starts with Engagement. Click on a category or any of the 50 ways for more detail. Download here 

Marketing Leadership Perspective on Lead Generation Strategy

Prospective customers are becoming much more sophisticated about engaging with companies and sharing information marketers need to generate more qualified leads. They asked 235 marketing leaders how they are planning to reach lead generation success despite these obstacles. View below the infographic from Act-On Software to learn what they said about lead generation strategy and effectiveness, main obstacles… Read more »

Better ROI on Marketing Budget With Google Adwords

Business owners and CFOs alike are all about that bottom line. And stretching the budget is key to prolonged success. When it comes to planning your marketing budget, choosing the right channel to promote your company can be tough. But with more and more of our time being spent online, it’s no surprise that digital… Read more »

A Newbie’s Guide to A/B Testing

A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. To start your A/B-testing, first make a plan. “Whoever fails to plan, plans to fail,” states VMO. “The first step is to determine the goal of the test.” For example, the goal may be to improve… Read more »

12 Critical Elements to Optimize Your Website Homepage

If you’re considering a website redesign or are wondering how to generate more leads from your website, it’s a good idea to start with your homepage. Serving as your company’s virtual front door, this page is generally responsible for drawing in a majority of your website’s traffic. And despite its prominence, many businesses struggle to optimize it properly. You… Read more »