Emerging Principles of a Good Design

Dieter Rams compiled a wonderful set of design principles that I have referred to frequently over the years. He used his principles to help answer his own question “is my design good design?” Inspired by his thinking, I’ve been reflecting on some of my own project experiences. I’ve always thought that ‘good design’ was about creating simple,… Read more »

Four Ways to Create Great Customer Experiences by Interactive Technology

Technology is changing the small business retail tech landscape. The rise and ease of e-commerce have forced many retail businesses to re-think what it means to sell products and how their customers want to buy them. Ironically, the same digital transformation putting many retailers out of business could also offer the solutions they need to keep their… Read more »

Where Millennial Retail Marketing is Beyond Online Social Interaction

Millennials have powerful buying powers. In fact, according to new findings, Millennials have about $200 billion annual buying power.  This is why companies are competing to penetrate this market and generate leads from Millennial buyers. However, capturing the attention of Gen Y consumers can be very challenging. Compared to other generations, Millennial consumers are very diverse… Read more »

Permission Marketing as an Emerging Customer Marketing

Acquiring email addresses and building a list of opt-ins represents the ultimate goal of just about any web-based business; however, the struggle to acquire these data points from site visitor is perhaps more contentious than ever. As identity theft and other forms of cybercrime continue to capture headlines, digital media audience members are increasingly vigilant about… Read more »

5 Take-Aways on Push Notifications for Mobile Apps

Push notifications are one of the most effective strategies to drive a user back to your mobile app. When a user opts into your notifications, they are trusting that you will deliver relevant and useful information. The moment, you don’t achieve this your notifications will be instantly shut off or worst your app gets deleted…. Read more »

The Complete Guide to Managing Digital Projects

Digital projects are different than traditional. Most techniques and frameworks are too complex for teams working on digital projects like building a website, making an app, or running a marketing campaign. Digital products are flexible by their nature: they’re easily changed, adjusted, and improved. That’s why agile project management principles are best for digital project… Read more »

UX Psychology get more Conversions

User experience is all about how users perceive and engage with your products and services. Psychology is about understanding people’s innermost desires, motivations, and fears. It highlights the influence that the context brings to people’s perceptions and judgments. Therefore, UX inherently should have an element of psychology to it. For example, while people perceive themselves… Read more »

The Influence of Artificial Intelligence on Customer Experience

In the old days if you wanted to go automated you could only provide your customers with basic canned responses to predictable questions. These old systems weren’t particularly effective when it came to understanding detailed questions and providing complex answers. They often provided an un-empathic response to a customer, creating a negative experience. Artificial intelligence… Read more »

Redefine Client Experience

Professional appointment setting services break the sales process down in distinct steps, and have specialized professional’s focus on each of those steps. Therefore, instead of having one person build a list of prospects, screen them, identify buyers in need of your product or service and in a position to make a buying decision, set the… Read more »