UK Digital Small Business Index 2016

Lloyds Bank have recently published their UK Business Digital Index for 2016 as on Oct 19, 2016, which analyses small businesses and charities attitudes and behaviour towards digital technology skills and talent gap. In other words, the report demonstrated a few key problems that small businesses are facing. The first alarming issue is that there is 1.44 million small… Read more »

The Next Digital Transformation

“The Next Digital Transformation” as produced by The Drum, explores how brands approach the challenges and threats that come with the opportunities of innovation and continuous improvement. In fact, in the age of rapid digital change, businesses have to learn to adapt or get left behind. Download Now    

The Next is Mobile 2016 (Infographic)

The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent Advanced Mobile Pages to Google’s smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly. In our latest… Read more »

The Next Three Billion People on Social @ SXSW 2016

With numerous projects and initiatives in place to bring the next 3 billion online, you’re probably wondering what your company can do to get the most out of this new audience. What does this mean for you, as a social media or marketing pro? Buzzfeed’s senior technology reporter Alex Kantrowitz and Hootsuite’s senior manager of… Read more »

The Digital Transformation Journey

Digital transformation and change is inevitable in modern era. If you’re ready to transform your business, here are the steps to follow for success. Its all about now you cope and fit your business strategy for purpose in this digital world. Statistically, its been estimated that by 2018, 67% of all global 2000 enterprises will have… Read more »

Embracing growth with Online Reviews

For many SMEs, getting their businesses off the starting blocks and driving growth is the main focus. Reading and responding to online reviews from customers may not be high up on the list of priorities, but recent research shows that this is an area that warrants increasing attention and online reputation. Recent statistics and trends,… Read more »

Gartner’s 2016 top 10 strategic tech trends (infographic)

Global IT research and advisory company, Gartner, recently identified its top 10 strategic technology trends for 2016. These are trends that are expected to make a significant impact on businesses across the world this year. The trends do include 3D printing, the Internet of Things platforms, and in the same vein, the device mesh, whereby devices – mobiles,… Read more »

The Long road to digital transformation

At eSpirit, they surveyed 200 marketing, IT and business leaders to gain insight into the state of digital transformation initiatives. Bottom-line: There is a long road ahead. Digital transformation is one of the hottest topics going today as companies seek to align their businesses to more fully meet the expectations of increasingly more digitally aware customers…. Read more »

Autumn Statement Summary 2015

Local Growth Fund The Government has confirmed the importance that it places on LEPS to drive private sector-led economic growth of the UK economy. It has renewed its commitment to deliver the £12 billion Local Growth Fund between 2015-16 and 2020-21, paving the way for future Growth Deals. Infrastructure A £46.7 billion capital investment over… Read more »

Mobile Technology As A Global Digital Trend

In the ever-changing realm of digital, brands must consider how advertising and consumer trends differ across various regions. To help continuing with the same conversation, we take a look at mobile technology through the regional lenses of the United States, the UK, and Germany. 1. US retailers integrating mobile with different geo locations  When it comes… Read more »