5 Ways to Know Your Customer Using Google Analytics

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5 Ways to Know Your Customer Using Google Analytics
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5 Ways to Know Your Customer Using Google Analytics

Google Analytics is the most popular website analytics tool in the world, with an estimated market share of 55%, and it exists for one sole

9 GDPR Aspects for Your SMS Messaging
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9 GDPR Aspects for Your SMS Messaging

New data protection laws are due to come into force in May 2018 and will change how you do business and how you manage your

Your Service Design Toolkit
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Your Service Design Toolkit

The Service Design Toolkit helps you design customer-centered services. It focuses on the interactions that customers have with your service, as well as the behind-the-scenes

6 Winning Brand Strategy Suggestions in 2018
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6 Winning Brand Strategy Suggestions in 2018

B2B branding is changing. Competition has never been fiercer. What it takes to win in the B2B landscape today requires an effective brand strategy that

How to Optimise all your Conversions
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How to Optimise all your Conversions?

Conversion rate optimisation (CRO) is often misunderstood as simply testing image selection or button color, etc. Approaching CRO with such a narrow lens, though, greatly

Why AI is the Future of Content marketing
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Why AI is the Future of Content marketing

In 2016, agile digital agency Skyline was struggling to create enough content at scale while maintaining quality, a challenge faced by many marketing organizations. At the same

Building an MVP with Prototyping tool like an Aspirin
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Building an MVP with Prototyping tool like an Aspirin

Whether a product is successful or not depends primarily not on its functional design. To adapt the needs of users is an important step; Therefore, UX

The Basics of Conversion Rate Optimization for websites
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The Basics of Conversion Rate Optimization for websites

Driving traffic to your website is merely just the start of the online customer journey – converting traffic is the end goal. Online traffic is

5 Take-Aways on Push Notifications for Mobile Apps
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5 Take-Aways on Push Notifications for Mobile Apps

Push notifications are one of the most effective strategies to drive a user back to your mobile app. When a user opts into your notifications,

How to Create Compelling Value Propositions
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How to Create Compelling Value Propositions

The dictionary defines a value proposition as, “an innovation, service, or feature intended to make a small business, product or service attractive to the customers.”

UX Psychology get more Conversions
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UX Psychology get more Conversions

User experience is all about how users perceive and engage with your products and services. Psychology is about understanding people’s innermost desires, motivations, and fears.

Why Your Website Fails Buyers
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Why Your Website Fails Buyers

New Research Reveals B2B Buyers Struggle to Find and Engage with Relevant Content on the Path to Purchase. Marketers who package together relevant pieces of content

An Demographic Insight on Social media
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An Demographic Insight on Social media (Infographic)

Did you know that 37% of the world’s population uses social media – that’s a whopping 2.8 billion people! But who’s using what on which

2016 Leadership Perspective on Email Marketing Strategy
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2016 Leadership Perspective on Email Marketing Strategy

Increasing engagement and improving personalization are the most important goals of decision-makers responsible for email marketing.  But how are they achieving these top priorities? The attached

Prioritising Your User’s Needs
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Prioritising Your User’s Needs

There are many factors to consider when deciding your MVP features: Feasibilities, efforts to develop, ensuring evidence-based decision making. These are all vital steps to

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