Marketing Automation Implementation

Marketing automation is an effective strategy that allows you to put your marketing efforts on a pedestal as well as, develop the crucial relationship between your marketing and sales teams. Starting Out Strong: When you have gained familiarity with your marketing automation policy you will discover the wide range of people, skills and knowledge that it… Read more »

5 Inbound Marketing Tactics to Follow in 2016

So What is Inbound marketing? – If Hubspot didn’t coin “inbound marketing,” they have certainly spent a lot of time and money branding it as their own. Here’s how they define it: “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish… Read more »

Marketing Automation on a Shoestring

Marketing automation is all about finding opportunities in the customer life cycle that you could be automating to improve the outcomes, both for your business and your customers. In other words, it includes improved lead management and enhanced targeting, but the most effective automation strategies seem to be the ones that have the greatest positive impact… Read more »