Digital Marketing Strategy Trends to Watch in 2018

When we plan our marketing strategy and activities for the next year, it is always a good idea to look into digital marketing trends to make sure that we are not missing out on any opportunities. As you review your strategy from the past 12 months and start looking to the year ahead, keep these three digital marketing… Read more »

Five Business Challenges Technology Can Overcome

Epson understands the IT challenges faced by the corporate sector, and has a number of solutions to help companies address them. Whether you’re trying to make improvements in collaboration, communication, motivation and convenience, choosing the right technology can have a positive effect on the efficiency and profitability of the enterprise. This guide will impart some… Read more »

Marketing Teams embraced with Marketing Technology

To identify which marketing technology solution is right you need to start with detailing out the processes you have – informal and formal, regularly adhered to or ad-hoc. As you go through the different steps to develop your product content strategy (what content to publish, to whom, where, when, how and why) and the steps to… Read more »

Anatomy of an Efficient Marketer

Marketers are expected to be data-driven and analytical. We want them to show knowledge of marketing technology and willingness to test and explore new areas. On the other, every company wants its own Don Draper, who will spread creative ideas around, produce amazing content and provide insight into consumer psychology. The Salesmanago infographic as shown… Read more »

Marketer’s Guide to Cross-Channel Marketing

Regardless of channels, consumers and prospects expect more than a generic product experience, they want to feel an affinity for a brand. This gives marketers an opportunity to build better, lasting relationships by consistently delivering content that encourages engagement. This guide from Oracle outlines how to start creating the most cohesive, valuable and connected customer experience possible…. Read more »

How to be a Better Marketer

I have had the pleasure of working with hundreds of marketers of different styles, environments, and outcomes on both the client and agency side over my 13-plus years as a marketer. It is part of the fun of agency life that I can then compare and contrast the results. From that experience, I have found that some marketers… Read more »

Gartner’s 2016 top 10 strategic tech trends (infographic)

Global IT research and advisory company, Gartner, recently identified its top 10 strategic technology trends for 2016. These are trends that are expected to make a significant impact on businesses across the world this year. The trends do include 3D printing, the Internet of Things platforms, and in the same vein, the device mesh, whereby devices – mobiles,… Read more »

Marketing Automation Revolution Trends

From evolution to revolution : Marketing Automation While the rate of adoption continues to rise, there remains room for improvement in marketing automation technology. The merger of web analytics, email capability and the Marketing Resource Management (MRM) which paved the way for marketing automation as we understand it today. Adam goes on to discuss the debate over… Read more »

7 MarTech Tools to try out in Q4 2015

According to Walker Sands, there were close to 1,900 martech companies across 43 different product categories at the beginning of 2015. Based on YoY estimates, that means the market nearly doubled from 2014-2015. Interestingly, despite rapid market growth and high demand, 51 percent of marketers don’t think their companies are investing enough in these solutions… Read more »

Storytelling in marketing – An art proven by science

Can storytelling overcome the modern day obstacles marketers face and gain customer buy-in experience better? Its truly said that “A person who is awake for 16 hours per day experiences over 7 hours of daydreams on average. This totals approximately 2000 different dreams each day, meaning that most people aren’t paying attention to what is… Read more »