An Demographic Insight on Social media (Infographic)

Did you know that 37% of the world’s population uses social media – that’s a whopping 2.8 billion people! But who’s using what on which social platforms? How do you know how to target your activity? The good news is that a handy infographic has been released by Tracx, a social media management platform, outlining the… Read more »

15 facts to navigate social media (Infographic)

There is just too much data in the world of social media. In this infographic you’ll get to see how many active users each platform has, where these users reside, the gender of their users, and much more. You know what they say, a picture is worth a thousand words. So we’ll leave you with this infographic and,… Read more »

What Twitters Upcoming Update Means for Marketers

Twitter recently announced that they will be changing what counts towards their 140 tweet character limit. Images and @names within replies will no longer count and for the narcissists out there you’ll even be able to retweet yourself. So in other words, more storytelling will result more conversions in turn. Zoho highlight the changes that… Read more »

10 Social Media Apps to Follow by Startups in 2016

Are you looking for ways to expand your social media reach? Want to know the up and coming social media sites that are likely to take charge in the next 12 months? We all know about the benefits of popular sites like Facebook and Twitter, but what if they aren’t the major players in the… Read more »

Driving ROI from Social Media Advertising

Social media has struggled to get the attention it deserves from board-level stakeholders who insist that you can’t generate ROI from social media. Consequently, social media advertising strategies at some of the world’s major brands remain very much in their infancy. Using real-life examples, the whitepaper as as shown below demonstrates how you can generate an ROI from… Read more »

Roundup of recent changes on Facebook

Facebook’s been busy with a bunch of updates recently and some are really quite significant. The biggest from an advertiser perspective is the launch of Lead Ads but the one that will get the most media coverage is the so-called Dislike or “Emotion” buttons. Local business verification is also an important one for many brands…. Read more »

How does age affect social media shares? (Infographic)

Acquity Group’s( A part of Accenture Interactive) Next Generation of Commerce Study 2015 takes a look at the social habits like age, trust, likes etc. of multiple demographics on social media shares. The results are intriguing like, facebook is the most trusted social media channel for branded content; millennials rush to buy a product they see plastered… Read more »