How You Achieve Smart Goals says “work smart” is different for every person depending on their unique personal mission statement and definition of success. Having self-awareness allows an individual to prioritize his or her own needs, ask for help, cut losses, and build upon strengths in an intentional manner. In other words, working smart essentially means figuring out what your strengths are… Read more »

How to Improve Your B2B Website

In order to truly make sure your website is performing as well as it should be, you ought to be making continuous attempts to: optimise your SEO efforts, make your pages user-friendly and fix any website faults. So don’t keep your eyes off your website for too long, there’s still work to be done. 1. Remove or… Read more »

The Visual Guide to Content Font Styles

Are you in the process of creating or re-designing a new website for your small business? Are you trying to decide which font styles you should use? CreativeMarket shares their guide to fonts in this infographic.

An Insight on PPC, SEM & CTA and Improve Conversions

Web traffic campaigns can be vital to the success of brick-and-mortar businesses, so the question must be asked, are you missing out on possible returns? What Does It All Mean? Breaking Down PPC & SEM For anyone new to the marketing world, PPC and SEM are strategies that drive traffic to websites. PPC focuses entirely on… Read more »

Conversion Rate Optimisation Through A/B Testing

The process of A/B testing uses statistical analysis to measure ad performance and consumer choice. Originally positioned as a tool used for email communications to test subject lines as well as colour and design, A/B testing has since grown in its capabilities. It is now an important part of all advertising campaigns. While A/B testing… Read more »

7 E-commerce Redesign Hackes for Better CRO

Redesigns are part of a website’s lifecycle. It’s a chance for you to let loose and unleash your creative talents. However, a redesign is much more than the visual design of a website. There are other factors at play – factors that impact the overall traffic and conversions. Yes, an attractive website is important, but… Read more »

5 Checklists of Highly Effective Landing Pages That Convert More

Landing pages can range from awful to awe-inspiring. Awful landing pages repel your audience and hurt your conversion rate, turning a motivated person into an uninterested former prospect. On the contrary, a great landing page, on the other hand, can multiply a person’s enthusiasm for your offer and drive them towards taking action. The landing page… Read more »

Startup Landing Page Design Tips for Better Conversion

Design plays a significant role in getting your Landing Page visitors to convert. While your Landing Page content tells your visitor everything they need to know, the design elements of your page show your visitor where to go, we’ve asked our designers what they think makes a perfect Landing Page. Here’s what they said. Tip 1:… Read more »

Mobilegeddon is Back with a New Boost

Google has fully rolled out the second version of the mobile-friendly update earlier this month. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.” In reality, the new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites… Read more »