The SEO industry in 2014 is virtually unrecognizable from that of 2011 and earlier, and this coming year we’ll see even more changes in best practices for the industry and how we execute SEO campaigns. Learn the insider secrets to each of the 10 niche topics and stay up to date on the latest trends in internet marketing and SEO needs.
- Traffic & Ranking Analysis
There are many online tools to use to track your site’s traffic and rankings on Google. Google Analytics is a good online tool to see your website’s rankings on Google. It displays the traffic of your website and how people got to the site. Also, it shows the strongest keywords that led people to your site, which then shows which keywords you should build up for your site through SEO services. Make sure the content you have on the site is search engine friendly and they needs to be unique and updated frequently. The more content your site has, generally the more traffic it will get.
- Plan and Write Good Content
Content is key when it comes to search engine optimization. You need to make sure your content looks legit for both users and search engines. Google will be able to tell if your content is computer generated, and they will punish your website.
- Use E-mail Marketing
E-mail marketing is a great way to personally keep in touch with your clients. It is important that you keep your customers up to date with new products, thus allowing you to keep selling. E-mailing your clients individually builds up trust and confidence with the client, which is a very effective sales technique. You will easily be able to build strong repeat customers that will have a personal connection with you.
- PPC (Pay Per Click) Advertising
Pay per click advertising is a decent way to advertise your company online. You will appear at the top of Google searches, but you must pay every time a user clicks on the advertisement. If your conversion sales rate is good, then you may benefit from using pay per click advertising and it might benefit the overall ROI of the business
- Interactive Media & Youtube
Through interactive media, you can literally tell the world what your company is and what you are producing. You can do this through podcasts or videos on Youtube. Getting mass subscribers on Youtube will allow you to send out interactive media and videos to your new online audience. Creating a viral video is an amazing way to get your company name out to millions of people of a wider reach.
- Build Links
Getting quality links for your site is very important in search engine optimization. The quality of the links can be more important than the quantity of links. It is better to have a smaller number of good quality links than thousands of poor quality links from pages that are full of random links.
- Conversion Rate Optimization
Make sure your site is visually appealing and easy to use and navigate through. Make sure you have an easy-to-see checkout or sign up icon on the site to build followers. It’s important that people are visiting your site, but it is even more important that the visitors to your site are buying your product or service.
- Get On The Social Networks
Social networking sites have become a necessity for businesses, and you can gain access to millions of people through online social networking sites to showcase your products and services to a wider number of audience.
- Promote your Brand on Other Sites
Guest posting is a great way to promote your brand on other sites. You can write articles about your company, your products, or your services and post them online for other blogs to pick up. It is an easy way to build links for your site, and it attracts a larger audience this way.
- Customer Service
Having good customer service is key to helping your clients. If you put your phone number or email on the website, make sure you will be readily available to take calls or respond to emails. You need to be familiar with your company and its services so that you can answer any questions or concerns of the client.