Twitter’s very keen to showcase its standing as the leader in real-time discussion and a companion to TV content. While the infographic as shown below focuses on TV shows specifically, there are some interesting notes in there for brands looking to utilize real-time discussions on the network, e.g, TV shows see a 64% lift in conversation when the cast live-tweets, 61% of Twitter users prefer to see tweets from the actors and cast of TV shows, while 35% prefer to see tweets from the official show handle and 505 of twitter users says they look up hashtags from TV shows to see what people are saying.
Finally, using hashtags is important on Twitter, and finding the right tags to use is crucial. Hashtags can form a crucial part of the discovery process for Twitter users, and as such, it’s important to do your research and ensure your content is part of the conversations most relevant to your audience to maximize potential reach.
Using a tool like Hashtagify, you can locate and research relevant hashtags to ensure you’re always making yourself a part of the wider conversations of most importance to your audience. Check out the infographic below for more stats from Twitter on TV show discussion.