5 Inbound Marketing Tactics to Follow in 2016

So What is Inbound marketing? – If Hubspot didn’t coin “inbound marketing,” they have certainly spent a lot of time and money branding it as their own. Here’s how they define it: “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”
The term “inbound” is relatively new. It took Vital a while to embrace the term “inbound” to describe what we were doing with our clients. In the beginning we referred to it as “SEO” and “content marketing,” we were reading their content. We knew a term was needed for the paradigm shift we were seeing in online marketing, because SEO had fundamentally changed and digital marketing was becoming increasingly more disparate from traditional marketing. Digital distribution made analysis highly measurable and results-oriented, showing that inbound marketing was exponentially more successful than outbound marketing, when done correctly.
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3 Digital Marketing Strategies to Adopt by B2B Startups |
June 17, 2018 At 3:05 pm

[…] marketing strategy is successful over a longer period of time. 2.Marketing Automation The rise of marketing automation platforms has greatly simplified digital marketing for B2B startup companies, due to the fact that they can […]

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