Agile Project & Management
Skyline Marketing Solutions knows the art and science of excellent design and compelling content. Our digital strategy includes a step-by-step tailored approach to result in maximum visibility for your online brand presence in the form of your website or mobile app.
Agile marketing uses data for the objective metrics by which to measure the efficacy of marketing activities. It uses testing to engage in continuous improvement. It makes testing and data an integral part of marketing’s culture. Getting the balance right between process/technology and individuals/interactions is particularly important with the flood of marketing technologies multiplying in marketing’s ecosystem.
At Skyline, adopting these project management principles will mean adjustments in culture as much as the implementation of specific management techniques. And, furthermore, it’s not hard to see that the single most valuable marketing capability today is agility within any particular digital project scenario.