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Skyline Marketing
Explainable AI Trends and Its Interpretability

Applications of Artificial Intelligence, machine learning, and deep learning are relatively useless without a lucid understanding of how the outputs of their predictive models are

Your Email Marketing Toolkit
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Utilising Email Campaigns on all SEO Efforts

Email marketing and search engine optimisation are usually thought of independently, as two distinct marketing channels. However, few realise the powerful benefits of utilising search

Skyline Marketing
8 Tips to Create a Data-Driven Content Strategy

It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert. Conversion, in particular, is one of the

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Account Based Marketing – Making a Case for Customer Success

" Don't count the people you reach...Reach the people who count" - David Ogilvy According to Gartner, on an average over 6.8 stakeholders are now involved

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YouTube Video Ads Format

YouTube is the second biggest internet search engine after Google. With more than 1.8 billion users every month, 96 percent of U.S. online teens use the

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Top 5 Software Automation Testing Tools To Follow

We are in an era of automation. With a plethora of open-source and commercial automation tools to choose from, it becomes difficult to understand which tool will

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Storytelling in Marketing

Every marketer has heard the call and seen the blog posts: storytelling in marketing is the key to success. But what does that really mean?

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Designing Value Propositions in B2B Marketing

Reducing the sales cycle with laser-focused value propositions B2B markets that business-to-business models, although very monetarily rewarding, which can then impose two huge challenges for

Digital Marketing Trends as we Approach 2017
Skyline Marketing
5 Ways to Build a Data Driven Culture

The pressure on organizations to make accurate and timely business decisions has turned data into an important strategic asset. The key challenges are to determine

Lean Product Management and Design Thinking to Create Design Sprint
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5 Big Media trends in 2019

From using 360 footage and VR to aid immersive story-telling, to hours of news items focused on just one tweet (thanks Donald!), 2018 saw huge

How to Improve Your B2B Website
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12 Best Marketing Automation Tools to Grow Your Small Business

We all know how important a role marketing plays in the success of your business. Sure, a good product means a lot of word of

Promoting Your Content Google Adwords Vs. Sponsored Social Media
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Five top tips to achieve Pitch Perfection

Pitch perfection is not a process that is procured and polished by plainly purporting a plan or purpose. We need to unpack certain key factors

7 E-commerce Redesign Hackes for Better CRO
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PR Tactics to Get Your Brand Noticed

The key to public relations in 2019 will be to cut through the online marketing clutter to get your brand to stand out from the

Building an MVP with Prototyping tool like an Aspirin
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Role of SEO in 2019 as a part of Digital Strategy

Optimising a website for a multiple SEO keywords Search engine optimization, as always, should play a key role in your Digital Marketing plan for 2019.

The Key Factors Driving IoT Success
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Digital touchpoints to create right moments across Customer Journey

Marketing today is defined by a complex series of interactions with customers, and today’s savvy customers are all too accustomed to being bombarded by marketing

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