If you’re considering investing in your online marketing strategy, you’ve narrowed it down to Facebook Ads or SEO, but which is best for you and your business? On one side there’s the targeting and immediate results that Facebook Ads provides, whereas SEO carried out within Google’s rules will more than likely take months and you can’t control who visits your site.
For a more in-depth comparison check out the infographic below by Boostlikes highlight the pros and cons of each. On the flip side, SEO is longer lasting and higher converting. Facebook Ads stop as soon as you stop paying for them, whereas your Google rankings will invariable stand the test of time.