At Skyline, we are a follower and contributor at Tech In Asia. They recently shared an inspiring story of Indonesia’s ride-hailing and on-demand services startup Go-Jek, which officially became a unicorn, at a US$1.3 billion valuation after its recent US$550 million fundraise.
In its original form in 2010, the startup founder Nadiem Makarim had a fleet of motorcycle drivers that could be called up to give passengers rides, do courier services, or deliver food. For the first couple of years, it didn’t get significant traction, but its fortune changed when it launched an app in January 2015. Finally, Go-Jek needed only 1.5 years from launching its mobile application to receiving that prestigious title.
Since then, Go-Jek added more and more drivers, launched new services,and expanded to more cities. Now you can see Go-Jek drivers’ ubiquitous green jackets anywhere in big cities in Indonesia.