Marketing Leadership Perspective on Lead Generation Strategy

Prospective customers are becoming much more sophisticated about engaging with companies and sharing information marketers need to generate more qualified leads. They asked 235 marketing leaders how they are planning to reach lead generation success despite these obstacles.
View below the infographic from Act-On Software to learn what they said about lead generation strategy and effectiveness, main obstacles to lead generation success, most effective online tactics, most difficult lead generation tactics to execute and most importantly, alignment of sales and marketing teams.

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