Mobilegeddon is Back with a New Boost

Google has fully rolled out the second version of the mobile-friendly update earlier this month. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.” In reality, the new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.Google gave us a heads-up in March that they are preparing to boost the mobile-friendly algorithm in May and that has finished rolling out.
As a reminder, the Google mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page and that is why it took some time to roll out fully. So depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up. One webmaster asked if this is “mobilegeddon 2,” and John Mueller responded, “No, not really.”
You may have seen ranking and traffic changes from Google’s mobile search results to your site this week due to this update. If you are not mobile-friendly, or if you want to ensure that you are, check the Google mobile-friendly tool, and check Google’s mobile guidelines. It is never too late to benefit from this mobile-friendly algorithm; it is real-time based on how fast Google crawls your pages.


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